Artisma
Artisma
Sometimes, you find a client-side GTM (cGTM) container with multiple conversion tags with similar configurations, like three purchase Google Ads tags for three distinct countries. While this setup might work, it’s far from optimal – especially when you use a…
Marketing on Facebook remains a widespread method for acquiring customers. Our clients have long used Facebook Pixel — a tag in the client-side Google Tag Manager (cGTM) — to track visitors and optimize campaigns. With the transition to server-side tagging,…
If you work with sharded tables like GA4 export to BigQuery, you may encounter a situation where raw or source data needs to be updated across multiple tables. Manually tackling such updates can be tedious and error-prone. How can we…
Do you live in the wild jungle of digital marketing, where data from Google Analytics 4 (GA4) is your good friend and data-driven decisions are the key to success? To fully harness the potential of GA4, you need a tool…