Marketing Analytics & Engineering

About

Who am I? Digital analytics engineer and Google Tag Manager/Google Analytics specialist passionate about solving data challenges, with broad experiences ranging from small businesses to international firms.

Links: LinkedIn | GitHub

Latest from Blog

bigquery tips

GA4::BQ Tip – GA4 Event Parameters Data Checker

Let’s be honest: checking GA4 event parameters in a BigQuery export can be a nightmare. It’s a painful process,…

13. September 2025

analytics gtm

GA4 Internal Traffic Filtering with Traffic Type Marker

How to filter internal website traffic when a client doesn’t have a static IP address? It’s a common challenge…

20. July 2025

sgtm gcp

Server-side GTM Domain Mapping with Load Balancer

If you’re missing direct custom domain mapping integration via Load Balancer in Cloud Run when deploying server-side GTM, you’re…

20. April 2025