This site is a collection of tools, guides, and technical notes from my life in marketing analytics & engineering. Feel free to reach out if you’d like to discuss a project or have any questions.
latest...
- google tag manager scripts exploration
Overview of a research repo that pairs prettified GTM container JavaScript with Markdown notes on how browser and server-side containers load, route events, and run built-in Google tags.
- analyze ga4 bigquery data locally with duckdb
Workflow for analyzing GA4 BigQuery exports on your own machine with DuckDB: export Parquet from BigQuery to GCS, then query via CLI, VS Code Interactive Window, or Jupyter. Includes a uv-based project template.
- manual server-side gtm deployment on azure
Guide to deploying server-side Google Tag Manager on Microsoft Azure using Container Apps. Covers a one-click bash script, step-by-step manual, free-tier limits, and custom subdomain mapping with managed SSL.
projects
- traffic-type marker [link]
Chrome extension to mark internal or custom traffic types for GA4 filtering when you don't have a static IP.
- rfm/rfe analysis [link]
Web app to run RFM or RFE customer segmentation on your own CSV (user ID, date, value).