This blog is a collection of tools, guides, and technical notes from my life in marketing analytics & engineering. Feel free to reach out if you’d like to discuss a project or have any questions.
latest...
- rfm and rfe analysis in practice
Introduction to RFM (Recency, Frequency, Monetary) and RFE (Recency, Frequency, Engagement) customer segmentation. Free web app to run RFM/RFE on your own CSV data.
- ga4::bq kit — chrome extension
GA4::BQ Kit is a Chrome extension that provides a searchable library of SQL snippets for Google Analytics 4 data in BigQuery. It integrates directly into the BigQuery UI to speed up writing accurate, complex queries for GA4 export tables.
- ga4 event parameters data checker
A BigQuery Studio Notebook that automates the inspection and summarization of GA4 event parameters. It aggregates top parameter values into a structured HTML report to streamline data validation and GTM debugging within BigQuery exports
projects
- traffic-type marker [link]
Chrome extension to mark internal or custom traffic types for GA4 filtering when you don't have a static IP.
- rfm/rfe analysis [link]
Web app to run RFM or RFE customer segmentation on your own CSV (user ID, date, value).