ARTISMA
ARTISMA
Let’s be honest: checking GA4 event parameters in a BigQuery export can be a nightmare. It’s a painful process, especially when you need to quickly scan parameters for a data check or to debug a GTM setup. You’re faced with…
Sometimes, you find a client-side GTM (cGTM) container with multiple conversion tags with similar configurations, like three purchase Google Ads tags for three distinct countries. While this setup might work, it’s far from optimal – especially when you use a…
If you work with sharded tables like GA4 export to BigQuery, you may encounter a situation where raw or source data needs to be updated across multiple tables. Manually tackling such updates can be tedious and error-prone. How can we…