Articles tagged sgtm
- manual server-side gtm deployment on google cloud run
Step-by-step guide to manually deploying a server-side Google Tag Manager (sGTM) container on Google Cloud Run. Covers GCP project setup, Cloud Shell deployment, container configuration, and optional custom domain mapping.
- server-side gtm domain mapping with load balancer
Mapping a custom subdomain to a server-side Google Tag Manager (GTM) instance on Google Cloud Run using a global external Application Load Balancer. It features a custom shell script that automates the deployment of the Load Balancer and DNS configuration
- server-side gtm q&a – common sense version
Structured Q&A on server-side Google Tag Manager (sGTM): benefits and drawbacks, typical costs (GCP and Stape), setup process, and when client-side GTM is still required. Covers cookie lifespan, common issues, and real-world use cases.
- facebook conversion api: or how i wrote a tag
Article about designing and creating of a custom Facebook Conversion API (CAPI) tag for server-side GTM. Covers parameters mapping, and optional BigQuery monitoring for sent and rejected events.