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  • bigquery, tips

GA4::BQ Tip – GA4 Event Parameters Data Checker

Let’s be honest: checking GA4 event parameters in a BigQuery export can be a nightmare. It’s a painful process, especially when you need to quickly scan parameters for a data check or to debug a GTM setup. You’re faced with…

  • Julius Selnekovic
  • 13. September 2025
  • bigquery

From Google Sheets to BigQuery: A Simple Data Transfer Approach

Spreadsheets will never die. And as a data analyst or analytics engineer, you should know how to move data from Google Sheets to BigQuery. Maybe a business user refuses to give up their spreadsheets, or you’re working with a small…

  • Julius Selnekovic
  • 25. March 2025
  • bigquery, gcp

Creating Google Ads Data Transfer in BigQuery

Google Ads offers a vast amount of data, but efficiently managing and analyzing this data can be challenging. BigQuery not only helps with analysis but also streamlines data ingestion of Google Ads data.  With the latest updates, users now have…

  • Julius Selnekovic
  • 16. March 2025
  • tips, bigquery

GA4::BQ Tip – Updating Data in Sharded Tables

If you work with sharded tables like GA4 export to BigQuery, you may encounter a situation where raw or source data needs to be updated across multiple tables. Manually tackling such updates can be tedious and error-prone. How can we…

  • Julius Selnekovic
  • 18. November 2024

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