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Marketing Data Solutions with server-side GTM, BigQuery, and Google Cloud

INSERT INTO analytics_engineers (name, specialization, skills, interests)  
VALUES (
  'Július Selnekovič',
  'marketing data',
  ARRAY [
    'SQL', 'Python', 'JavaScript'
  ],
  ARRAY [
    'Google Cloud Platform', 'Machine learning'
  ]
);

Hi! I’m Julo – a server-side Google Tag Manager specialist and digital marketing analytics engineer passionate about data and problem-solving. I originally studied philosophy but later transitioned to applied informatics. During my studies in informatics, I discovered machine learning and deep neural networks, which led me to work with data.

I currently work as a consultant for the agencies Dase(SK), Abovo Maxlead(NL), and Morefire(DE). I am a Google Cloud Platform enthusiast and outside of work, I enjoy playing guitar or shakuhachi, diving into detective stories, and reading about math.

Links: LinkedIn | GitHub

My Main Focus Areas

Server-side GTM

  • Server-side GTM implementation with Cloud Run
  • Migration and consolidation of client-side tags to server-side
  • Enhancing data with Firestore integration

BigQuery

  • Exploring and analyzing data using BigQuery
  • Cleaning and transforming data for analysis and reporting.
  • Scheduling and automating data transformation workflows using Dataform

Google Cloud

  • Exploring and analyzing data using Jupyter Notebooks
  • ETL processes with Cloud Run Functions and Python
  • Deploying advanced marketing solutions on Google Cloud

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